In his 2019 book, Jayson John Evans gives songwriters and performers up-to-date advice on how to promote and market themselves in the new music industry. He explains how the marketing methods of the past 60 years no longer apply in the new digital age and identifies four important dimensions you should develop for success:
1. 'The Personality' (how to build a connection with your fans through high quality releases and respect)
2. 'The Branding' (how to post online to best represent yourself and your music)
3. 'The Lifestyle' (how to avoid the common traps musicians fall for)
4. 'Your Listen Path' (turning listeners into long-term fans)
Using detailed, practical guidance, Jayson explains the importance of each of these four dimensions to help you plan your career as a successful music artist. This book is highly recommended for all musicians who are seeking help to market themselves and build a lasting fan base.
Jayson's book can be downloaded as a pdf or audiobook - search the title on Twitter or Google.
You can also follow his podcast on the Music Industry I Am Northbound
Instagram @jaysonjohnevans
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