Learn how to promote and market yourself as an artist. 'The 4D Songwriter - How to Dominate the New Music Industry' by JJ Evans (2019)

In his 2019 book, Jayson John Evans gives songwriters and performers up-to-date advice on how to promote and market themselves in the new music industry. He explains how the marketing methods of the past 60 years no longer apply in the new digital age and identifies four important dimensions you should develop for success: 

1. 'The Personality' (how to build a connection with your fans through high quality releases and respect)

2. 'The Branding' (how to post online to best represent yourself and your music)

3. 'The Lifestyle' (how to avoid the common traps musicians fall for)

4. 'Your Listen Path' (turning listeners into long-term fans)

Using detailed, practical guidance, Jayson explains the importance of each of these four dimensions to help you plan your career as a successful music artist. This book is highly recommended for all musicians who are seeking help to market themselves and build a lasting fan base. 

Jayson's book can be downloaded as a pdf or audiobook - search the title on Twitter or Google. 

You can also follow his podcast on the Music Industry I Am Northbound

Instagram @jaysonjohnevans

Working Your Audience - Stage Confidence

 

It's the night of your gig. You've learnt your songs, you're all warmed up and you've even dressed up for the occasion. But what about those stage nerves? Or getting the audience to respond? Here's two online articles on stage mastery and rocking your crowd.

How to Work Your Audience (Open Mic UK, 2020)

This article gives tips on getting your audience's attention and making an 'emotional connection', including: 

• Breathing techniques
• Visualisation and positive thinking
• Talking to the audience and projecting your voice (not shouting!)
• Learning from other performers on stage
• Eye Contact
• Non-verbal communication: posture, presentation
• Acting lessons

If the audience still isn't responding enough, then check out this article:

Managing an Unresponsive Crowd (Open Mic UK, 2020)

Music Competitions

 

image from https://www.openmicuk.co.uk/

Open Mic UK is a music talent competition with online entry. The judges include BBC DJs, music tv presenters, recording musicians, record label A&R officers from Universal, Warner and Sony and other music industry representatives. The prizes include £5,000 cash, recording studio time, one-on-one lessons with a celebrity vocal coach and feedback from music industry judges. 

The Open Mic UK website also includes advice for musicians on songwriting, singing, performance, recording, artist promotion, music industry, branding and more. 

image from https://www.openmicuk.co.uk/singing-competition/

image from https://www.openmicuk.co.uk